Friday, 2 October 2009


VimtoMade by: Nichols plc (under licence)

Origin: UK

Vimto is a fruit flavoured soft drink that originated in Manchester in 1908. It was formulated by a spice and medicine merchant under the name of 'Vim Tonic', and sold as a health tonic.

Sparkling Vimto is an intense crimson red colour, clear and bright. There is a purple hue that develops towards the rim of the glass.

The nose is aromatic and laden with fruit syrups (strawberry, cherry and blackcurrant). These are smothered in a rich vanilla essence (think of cream soda), and there is a suggestion of Parma Violet sweets. An odd note catches briefly in the throat, not unlike ammonia.

The light, sweet flavours on the palate are broadly consistent with the nose: Red and black fruit syrups, vanilla cream and Parma Violets again. Vimto has a short, sweet finish that echoes of vanilla in the aftertaste.

Packaging claims: Mixed fruit juice drink made with the delicious secret Vimto flavour, a tantalising mix of secret herbs and spices, for the most amazing taste experience you'll ever have

Ingredients: Carbonated water, sucrose, mixed fruit juices from concentrate 3% (grape, blackberry, raspberry), Vimto flavour (including natural extracts of fruits, herbs, barley malt and spices), citric acid, colour (anthocyanins), preservatives (potassium sorbate, sodium benzoate, antioxidant (ascorbic acid)

Price: Should be about £0.70-£0.80 for a 330ml can, widely available

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