Power Horse is an energy drink that is produced by the Austrian food and beverage giant S. Spitz Company. The company was at the forefront of the development of energy drinks in the early 1990s and the Power Horse brand first appeared in 1994. This makes Power Horse one of the first energy drinks on the market and it remains popular throughout mainland Europe. The S. Spitz Company was founded in 1857 and their headquarters are located in the city of Linz. The Power Horse energy drink range stimulates the drinker’s metabolism, responsiveness and is believed to enhance sporting performance. This is achieved by the inclusion of high levels of natural chemicals such as caffeine and taurine in the drinks
Another Austrian, named Dietrich Mateschitz, saw the potential of this genre of drinks and decided to develop his own energy drink. He based his new beverage on the Japanese caffeine based drink Lipovitan, which first appeared in the 1960s. Mateschitz named his new energy drink Red Bull and the rest is history, as they say. Red Bull has gone on to dominate the energy drink market since its launch in 1997, especially in the USA where it has almost 50% of the energy drink market share. The success of Red Bull and Power Horse has led to many copycat products appearing around the globe.
This drink is the SugarFree version of Power Horse. The colour is a vibrant golden yellow and the nose is sweet yet refreshing. There is a combination of vanilla, chewy fruit sweets and candy floss. Cutting through this is a distinct citrus note that is reminiscent of lemon zest and this helps balance the more obvious sweeter element.
Whilst not being fully aware of the medical or scientific benefits or claims of this Power Horse SugarFree drink, all that can be said is that it is a clean, refreshing and crisp beverage. It is very pleasant and easy to drink and not as obviously sugary as some of its competitors. You can imagine drinking a can of this on a hot day or after doing some exercise.