Wednesday, 21 April 2010

Power Horse Sugar Free Energy Drink

Power Horse Sugar Free Energy Drink
Made by: Power Horse Energy Drinks GmbH

Origin: Austria

Imported into the UK by: BTM International UK Ltd

For this review, we are pleased to welcome our guest reviewer Mr Matt Chambers. Matt, together with his wife Karen, is the esteemed founder of Whisky website and blog 'Whisky for Everyone', one of the preeminent influencers working in the world of Whisky today. Here is Matt's review:

Power Horse is an energy drink that is produced by the Austrian food and beverage giant S. Spitz Company. The company was at the forefront of the development of energy drinks in the early 1990s and the Power Horse brand first appeared in 1994. This makes Power Horse one of the first energy drinks on the market and it remains popular throughout mainland Europe. The S. Spitz Company was founded in 1857 and their headquarters are located in the city of Linz. The Power Horse energy drink range stimulates the drinker’s metabolism, responsiveness and is believed to enhance sporting performance. This is achieved by the inclusion of high levels of natural chemicals such as caffeine and taurine in the drinks

Another Austrian, named Dietrich Mateschitz, saw the potential of this genre of drinks and decided to develop his own energy drink. He based his new beverage on the Japanese caffeine based drink Lipovitan, which first appeared in the 1960s. Mateschitz named his new energy drink Red Bull and the rest is history, as they say. Red Bull has gone on to dominate the energy drink market since its launch in 1997, especially in the USA where it has almost 50% of the energy drink market share. The success of Red Bull and Power Horse has led to many copycat products appearing around the globe.

This drink is the SugarFree version of Power Horse. The colour is a vibrant golden yellow and the nose is sweet yet refreshing. There is a combination of vanilla, chewy fruit sweets and candy floss. Cutting through this is a distinct citrus note that is reminiscent of lemon zest and this helps balance the more obvious sweeter element.

On the palate, this is light, juicy and refreshing. There is an initial saltiness (think of brine or sweat), and while this may sound unappetising it is actually to the contrary. This characteristic combines with the zingy citrus zest from the nose to give a crisp, sharp and refreshing drink. The sweeter elements then begin to appear, especially those fruity chewy sweets (think of bubblegum or fruit pastilles) and the candy floss.

The palate ends with a feeling reminiscent to something like a cream soda. The finish is short yet refreshing with the fruitiness and citrus zing again prominent, although the citrus becomes a little more sour. At all points the elements remain slightly understated.

Whilst not being fully aware of the medical or scientific benefits or claims of this Power Horse SugarFree drink, all that can be said is that it is a clean, refreshing and crisp beverage. It is very pleasant and easy to drink and not as obviously sugary as some of its competitors. You can imagine drinking a can of this on a hot day or after doing some exercise.

Packaging claims: Low energy, sugar free special drink containing taurine and caffeine, with sweetening agents, contains 80mg of caffeine, not suitable for children, pregnant women, and people sensitive to caffeine, suitable for diabetics, do not mix with alcohol, high caffeine content (32mg/100ml), pasteurised

Ingredients: Water, acid (citric acid, sodium citrate), carbon dioxide, taurine 0.4%, glucuronolactone, colours (plain caramel, riboflavin), sweeteners Acesulfame K, Aspartame), flavouring, caffeine, inositol, vitamins (niacin, pantothenic acid, vitamin B6, vitamin B12)

Price: Should be about £0.70 for a 250ml can, available from larger branches of Tesco (world foods section)


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