Attitude Natural Energy Drink

Made by: Energizer Brands Ltd

Origin: UK








This energy drink is a pale brown colour, slightly cloudy, translucent and with a warm pinkish hue to the colour. The colour fades to clear at the rim of the glass. When opened, the drink produces a creamy froth on the sufrace of the liquid caused by the small bubbles, and contains a fine sediment when poured out.

On the nose juicy aromas of barley sugar, soft strawberry candies (think of Chewit sweets) with plenty of vanilla. We also uncovered a fruit dessert theme: Ripe bananas, cream and brown sugar, with a top note of lemon citrus.

Light and fresh, the palate opens with fruity lemon flavours, moves through malty and grassy tones, followed by dried apple and vanilla. There are some spices giving a gentle pepper twist, a little citrus acidity and an unusual earthy flavour (reminds me of tea leaves).

This manages to take you on an interesting journey before the short finish...


Packaging claims: Turns you on naturally, rich in antioxidants, suitable for vegans, diebetic friendly, sweetened with low G.I. fruit, full of natural energy from active adaptogen (rhodiola rosea root 500mg), no caffeine, no taurine, no synthetic ingredients, no artificial flavours, sweeteners or preservatives, 50% of your vitamins RDA (Vitamin C, B1, B3, B5, B6, B9, B12)

Ingredients: Sparkling spring water, natural sweetness from fruits, lemon juice partially concentrated, natural fruit and yerba mate flavours, barley malt, ginger, lemongrass (all natural extracts)

Price: Should be about £1.00-£1.20 for a 330ml can, available from health food store chains and independents, and specialist food outlets nationwide

Power Horse Sugar Free Energy Drink

Made by: Power Horse Energy Drinks GmbH

Origin: Austria

Imported into the UK by: BTM International UK Ltd

For this review, we are pleased to welcome our guest reviewer Mr Matt Chambers. Matt, together with his wife Karen, is the esteemed founder of Whisky website and blog 'Whisky for Everyone', one of the preeminent influencers working in the world of Whisky today. Here is Matt's review:

Power Horse is an energy drink that is produced by the Austrian food and beverage giant S. Spitz Company. The company was at the forefront of the development of energy drinks in the early 1990s and the Power Horse brand first appeared in 1994. This makes Power Horse one of the first energy drinks on the market and it remains popular throughout mainland Europe. The S. Spitz Company was founded in 1857 and their headquarters are located in the city of Linz. The Power Horse energy drink range stimulates the drinker’s metabolism, responsiveness and is believed to enhance sporting performance. This is achieved by the inclusion of high levels of natural chemicals such as caffeine and taurine in the drinks

Another Austrian, named Dietrich Mateschitz, saw the potential of this genre of drinks and decided to develop his own energy drink. He based his new beverage on the Japanese caffeine based drink Lipovitan, which first appeared in the 1960s. Mateschitz named his new energy drink Red Bull and the rest is history, as they say. Red Bull has gone on to dominate the energy drink market since its launch in 1997, especially in the USA where it has almost 50% of the energy drink market share. The success of Red Bull and Power Horse has led to many copycat products appearing around the globe.

This drink is the SugarFree version of Power Horse. The colour is a vibrant golden yellow and the nose is sweet yet refreshing. There is a combination of vanilla, chewy fruit sweets and candy floss. Cutting through this is a distinct citrus note that is reminiscent of lemon zest and this helps balance the more obvious sweeter element.

On the palate, this is light, juicy and refreshing. There is an initial saltiness (think of brine or sweat), and while this may sound unappetising it is actually to the contrary. This characteristic combines with the zingy citrus zest from the nose to give a crisp, sharp and refreshing drink. The sweeter elements then begin to appear, especially those fruity chewy sweets (think of bubblegum or fruit pastilles) and the candy floss.

The palate ends with a feeling reminiscent to something like a cream soda. The finish is short yet refreshing with the fruitiness and citrus zing again prominent, although the citrus becomes a little more sour. At all points the elements remain slightly understated.

Whilst not being fully aware of the medical or scientific benefits or claims of this Power Horse SugarFree drink, all that can be said is that it is a clean, refreshing and crisp beverage. It is very pleasant and easy to drink and not as obviously sugary as some of its competitors. You can imagine drinking a can of this on a hot day or after doing some exercise.

Packaging claims: Low energy, sugar free special drink containing taurine and caffeine, with sweetening agents, contains 80mg of caffeine, not suitable for children, pregnant women, and people sensitive to caffeine, suitable for diabetics, do not mix with alcohol, high caffeine content (32mg/100ml), pasteurised

Ingredients: Water, acid (citric acid, sodium citrate), carbon dioxide, taurine 0.4%, glucuronolactone, colours (plain caramel, riboflavin), sweeteners Acesulfame K, Aspartame), flavouring, caffeine, inositol, vitamins (niacin, pantothenic acid, vitamin B6, vitamin B12)

Price: Should be about £0.70 for a 250ml can, available from larger branches of Tesco (world foods section)

Rodeo Energy Drink

Made by: Menken Drinks BV

Origin: Holland

Imported into the UK: (tbc- sample bought in Spain)





Rodeo is a golden yellow coloured, lightly sparkling energy drink. There is an unusal green tint to the colour when the drink is poured out and examined in the light.

The nose is enticing and rich, with a combination of vanilla essence and strawberry bubblegum (think of a cream soda), plus a warmer orangey herb note. It suggests sweetness but isn't cloying or heavy.

The palate is almost salty sweet at the outset, with attractive flavours like elderflower and apple making a juicy, positive impact. These give way slowly to the 'cream soda' combination of strawberries and vanilla.

For all its suggested sweetness, Rodeo maintains a good acidity and balanced feel in the mouth, with intense flavours that linger on the finish. It manages to be both mouthwatering and toothsome at the same time.

Packaging claims: Contains taurine; caffeinated drink; fortified with vitamins

Ingredients: Water, sugar, dextrose-fructose syrup, food acid: citric acid, taurine (0.4%), acidity regulator: sodium citrate, glucuronolactone (0.24%), flavouring, colouring: caramel (E150b), caffeine (0.032%), inositol, vitamins (B3, B5, B6, B2, B12)

Price: Should be about €0.35/£0.30 per 250ml can. Availability in the UK tbc